Modern Investing.

Compound your capital faster by investing into the best companies building our future.

We invest towards the future. Every generation, there are new market forces—driven by technology, regulatory, and social changes—that enable the best positioned companies to deliver above average earnings growth. That’s our focus.
Internet-Connected Assets
The proliferation of always-on mobile devices has connected our houses, cars, and cash to the internet, resulting in new services like homesharing and mobile payments. Growing demand for these services is driving earnings for the companies and assets powering these new networks.
A More Personal Web
After spending the last decade uploading our memories and preferences onto the web, we have entered a new era of personalization. Business models built around the individual are thriving: self-expression, targeted advertising, and collaboration tools.
The All Digital Enterprise
Processing power, storage, and applications have all moved into the cloud. Great investment opportunities are emerging in both the businesses providing these services as well as those poised to benefit the most from their use.
Our Approach
Globally Sourced
We scour the world for 25-30 market leading multi-billion-dollar companies. The best brands and technology sell well beyond their own borders.
We select for business models that can accumulate market share for years to come. As long term investors, we aim to grow with our investments.
Rooted in Value
We pay entry multiples that afford a high chance for future share appreciation, and target double digit returns on newly invested capital.
Founder, CIO
Robert founded Upholdings in 2019 to generate benchmark beating returns for the next generation of investors.

He began his career working under Roger McNamee, helping to scout through new opportunities created by the early rise of the internet. He then joined Everlane to help scale an online-first retailer into an internationally recognized brand.

He observed that to be successful online, businesses must deliver a higher standard of transparency, quality, and price. Upholdings was borne out of the opportunity to do exactly that with investing.

Upholdings is currently only open to accredited investors, but will eventually be accessible via a tax- and fee-efficient ETF.